Hotel Sacher

One of the world's most famous luxury hotels: Hotel Sacher in the heart of Vienna, home of the Orignal-Sacher-Torte. In 1832 Prince von Metternich instructed the merely 16-year-old apprentice Franz Sacher to create a dessert for his discerning guests. That very recipe remains the foundation for every Original Sacher-Torte baked by hand to this day. The hotel was openend by the son of the pioneering patissier in 1876.

The family-run 5-star hotel with restaurants, cafes, and shops needed a modern, consistent appearance that tells the stories of the house. Typography, colors, logos and all types of print material from the menu to the door hanger were redesigned.